User Journey
User Journeys are individual steps and actions of the user in the application performed to achieve a specific goal, compiled in the form of paths. They allow you to track which sequences of activities are most often chosen, which moments are crucial for a successful transaction and where difficulties appear, as well as to compare the behavior of different users.
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Key benefits
Understanding user behavior - you will learn in depth how users use the application, which will help you better adapt the functionality to their needs.
Path optimization - you will identify points of difficulty, unnecessary actions, improve the transparency of the application and the user experience.
Conversion improvement - you will analyze the paths leading to conversion, thanks to which you will optimize processes in the application.
Main Use cases
Effective marketing campaign management
Knowing where a customer is in the journey, create and deliver relevant marketing messages that will be more effective, such as retargeting ads for users who abandoned their carts or promotions for loyal customers.
Forms and registrations
Observe how users interact with forms or login/registration processes. Discover key difficulties and optimize the process.
E-commerce
Monitor user behavior, identify errors and optimize processes, which will increase customer satisfaction and increase the customer lifetime value.