Product analytics
Product analytics allows you to understand the behavior of users using the application to purchase or use the offered products. Based on data on transactions, user sessions and metadata, it is possible to segment customers, indicate their real needs and thus optimize the proposed products and functionalities. Tracking and combining the activities of the same users within various web, mobile and other platforms is unique.
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Key benefits
Faster implementation of optimizations - detect elements for improvement at the level of the interface or application functionality and verify their effectiveness.
UX optimization - identify problems in user paths, as well as in the presentation of products. Optimize processes and increase sales.
Increase customer value - learn about the needs and preferences of customers and create more valuable and personalized offers. These activities will increase customer loyalty and the value of their cooperation with the company over time.
Main Use cases
Product optimization
Adjust your product offering and its structures depending on the measured response of interest and purchase decisions of users.
User segmentation
Divide users into segments based on their behavior, demographics and preferences, which will allow you to create more effective marketing and product strategies.
Personalization
Create personalized experiences that meet individual customer needs and expectations. Personalization will increase user engagement and satisfaction, which will translate into better business results.
Content matching
Increase the engagement and effectiveness of your marketing message by precisely adjusting content to the needs and interests of customers.