Mobile app analytics
Mobile app analytics is a broad solution for visualizing and understanding user experiences from the perspective of their smartphones. It consists of recording and processing sessions that indicate the use of individual functions and the most frequently taken paths in the application. It is also possible to deeply analyze views and forms broken down into interface elements, providing a number of metrics regarding user visibility and activity. Dedicated algorithms can indicate the impact of specific behaviors on conversion goals and app revenue.
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Key benefits
UX optimization - continuously improve user interactions with the application by analyzing their behavior.
Uninstall prevention - learn the steps leading to errors and crashes to prevent user frustration.
Increase revenue - identify and optimize problem areas of the application and increase conversion.
Main Use cases
E-commerce
Analyze user journeys and in-app interactions to reduce cart abandonment and increase sales conversions.
User retention
Understand the patterns and behaviors of loyal users to improve features that encourage long-term engagement and retention.
Onboarding optimization
Improve onboarding by analyzing user interactions and drop-off points, leading to a smoother, more engaging experience for new users. Understand where and why users drop off, optimize those processes, and streamline onboarding.
Feature adoption
Monitor how new features are received and used by users. Improve and promote the features that are most valuable to users.