Heat maps
Heat maps are a presentation of user interactions, e.g. clicks, views, scrolling, with individual elements of the application and its views. They allow you to determine the most attractive and frustrating elements of the page or application. They also allow you to indicate the revenue or conversion rate to which a given subpage or its fragment contributes. A dedicated browser plug-in allows you to present and analyze data directly on the page.
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Key benefits
Improve user experience - learn about usability problems, such as invisible or illegible elements, improve them and provide users with more pleasant interactions.
Conversion optimization - increase the effectiveness of the page, improve conversion paths and maximize results by analyzing areas of high and low engagement.
Better understanding of users - identify areas of the page that are most often clicked or scrolled, which allows for a thorough understanding of user preferences and behavior.
Main Use cases
Page layout analysis
Understand the most visited sections of your page and the most attention-grabbing elements to optimize your app layout and design.
A/B Testing
Compare different versions of your app views to see which one attracts more attention and leads to more conversions.
Marketing campaign optimization
Verify which elements of your marketing campaigns, such as banner ads or calls to action, attract the most attention to optimize their effectiveness and increase ROI.
Purchase process optimization
Understand how users navigate product pages and purchase paths. Identify and fix errors that can cause purchase abandonment.