Omniscopy is an advanced on-prem solution that enables companies to track and analyse user interactions with web applications in real time. This enables clients to optimise their digital products, improve user experience and make better business decisions.
Learn moreUser experience analytics for sensitive processes
Omniscopy is an innovative tool designed for companies that want to understand more deeply the behaviour of their customers in digital channels. The platform makes it possible to track, analyse and record user interactions in web applications in real time. With features such as user-journey visualisation, automatic behaviour classification, anomaly detection and integration with BI systems, it provides institutions operating in highly competitive environments with the best analytical data to create first choice products in their segment. With an on-premise deployment, full control over the data is possible, even in highly regulated applications.
Key benefits
Increase conversion rates and sales - by understanding user behaviour and optimising purchase paths.
User Experience Optimisation - eliminating user frustration by identifying problems and making changes to user paths and the application interface, based on record analysis.
Delivering preferred solutions - through advanced analytics, it is possible to identify which configuration variants are most frequently requested.
Main features
User path visualisation
to quickly identify where the user meets obstacles and technical difficulties.
Session recordings
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Error and anomaly detection
Using machine learning, Omniscopy captures and alerts when it detects anomalies in user behaviour.
Data anonymisation
The highest level of protection and compliance with RODO.
Main use cases
Process simplification
Understanding user behaviour and identifying errors in applications.
Business analysis
Identifying preferred offer configurations, detecting potential for cross-selling and personalising offers.
Application redesign
Identification of interface errors through available session recordings.
Customer claim & Product support
Immediate access to the error record (session recording) occurring in a process. In Omniscopy, it is possible to quickly find recordings thanks to extensive business attribution.
Documentation of fraud cases
Sessions, due to the quality of the recordings and their invariability over time, allow undesirable cases of behaviour to be documented.
Retrospective verification of hypotheses
You can test new business events on historical data because of the ability to reprocess recordings in the system.
Code-less
Adding points to the analytics does not require the involvement of Development Teams. The entered business configuration works immediately, allowing for faster hypothesis testing.