Contentsquare goes beyond traditional analytics to enable an unprecedented understanding of the digital experience that transforms your business. Expand your knowledge and get to know your customers better with Contentsquare's new all-in-one Experience Intelligence platform.
Learn moreBetter insights and UX in digital channels
Contentsquare gives you the power to make the digital world more human. This advanced analytics platform offers comprehensive tools to analyse and optimise user experience on websites and mobile apps. The data provided provides a deep understanding of how users interact with digital content, allowing you to effectively optimise their experience and, in turn, achieve better business results. The platform is designed to quickly identify where optimisation is needed and to accelerate collaboration between product, marketing and IT teams.
Key benefits
Automated data collection and AI-supported inferences - Contensquare's simple tag installation allows for comprehensive behavioural data collection while maintaining privacy. In addition, the solution speeds up work by providing automated inferences to aid decision-making.
User-based analytics - tools such as heat maps and user path analysis help to understand customer behaviour which helps to optimise the user experience.
Personalisation through advanced data and extensive segmentation, companies can better tailor their products.
Main features
Zone-Based Heatmaps
They provide information not only on clicks, but also on what elements attract users' attention or how far the page is scrolled.
CS Live
Allows live analysis of user behaviour without leaving the site.
Customer paths
They allow an analysis of the steps users take to identify points that are not understood by the customer.
CS Insights
Automatic detection of requests.
Session recordings
Dogłębna analityka zachowań użytkowników pozwala na odkrycie co frustruje klientów i identyfikację punktów do optymalizacji.
Error analysis
Detection of Javascript, API or UX errors. Prioritisation of tasks thanks to modules that show what impact a particular error has on the target.
Analyses of key page indicators
Indicators such as page load speed not only affect SEO but also the overall user experience.
Mobile application analytics
Functionalities such as session recordings, customer paths, heat maps and error detection are also available for mobile applications.
Main use cases
Improving conversion rates
Identification of errors and points of frustration.
Improving the usability of the website
Analysing how users navigate a website or application enables improvements to be made to navigation and layout, resulting in an improved user experience and reduced rejection rates.
Improving ROI from marketing activities
Understanding user behaviour and the effectiveness of the site allows more effective investment in marketing campaigns.
Reducing abandoned baskets
Learning about the purchase paths allows to optimise the purchasing process.
Content personalisation
Extensive user segmentation allows the offer to be tailored for different target groups.
A/B test optimisation
Through data-driven testing.
Detection of performance problems
Monitoring site metrics allows you to react quickly to errors that affect user experience and business results.