Conversion and sales optimization
These days people want to know more about products and services before they decide to purchase. Prospects like to compare products they are interested in or want to find specific information about a service. It is good to know how they do that and what they are looking for.
Tracing single user activity, we know precisely what the customer seeking. Thus, you will be able to answer their questions and perform better than your competition. It will become easy to adjust your content on the page or send supporting information to the user.
Based on customer experience, you can improve your application or web page, so users convert faster and become customers. Maybe returning customers if their experience is excellent.
- See precisely where the conversion funnel bottlenecks are;
- Identify additional conversion points;
- Identify cross-sell and up-sell prospects easily.